These ideas above are what we through of first to base our TV advert on, we decided to you the eye because it was more relevant to our subject. These proto-types were created so that we had a basic idea of what we were going to create for our final product.
If I was to publish my TV advert I would choose to put it in heat magazine, TV times and newspapers such as The daily express and other papers. There is a similar target audience so my production would benefit from being advertised by these companies.
The eye image above is how the advert started off, the contrast of the eye colour was changed to make it stand out more to the target audience. The image was zoomed in too so there was not much free space underneath the eye meaning when the images were added to the eye they stood out more and were clearer.
Screen grabs of production
The channel 4 sign was added onto the advert quite large as it was also presented like that on the documentary adverts below, the lay out of the 'Just cant get enough' advert is similar to them too. In the image above also shows how around they eye has been made darker which will highlight the images added later.
The two imges above are images of the TV advert in progress and how more images have been added since the first eye advert was created, we added more images as we went along because it looked better and filled more space.
This is the final advert for 'Just can't get enough' the images added to the iris of the eye are the many obsessions that people can have. Harry potter, twilight and Justin Bieber are clearly stated in this eye as they are the obsessions that are included within the Documentary.
Documentary Adverts
Below are the adverts that I found on www.4creative.co.uk. These adverts are all for Documentaries therefore the layout of them helped in the production of our TV advert.
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