Friday 17 September 2010

The Music Biz -The marketing of Meatloaf

Type of Documentary
  • Mixed
Themes
  • The marketing of music, creation of image.
  • Power of the media to influence the audience behaviour
Narrative Structure
  • Non-Linear- doesnt run in order of time
  • Closed structure
  • Single strand (one main narrative, not different stories).
Camerawork
  • Interviews- framed to the left or right of the screen with interviewees eye line a third of the way down the screen (conventional)
  • Four different interviews with Meatloaf.
  • Variety of camerawork.
  • Extreme close up of magazine and CD covers (pan up and down) with camera movement on the still images to make them more interesting and on moving images.
  • High and low angle shot used on different places.
  • Point of view shot of someone walking in the betting office (creative)
  • Filming the media interview Meatloaf
  • Hand held camera (behind the scene footage)
Mise-en-scence
  • CHROMAKEY- blue or green creen.
  • Background of chromakey is related to archive/actuality footage related to what the interviewee is talking about.
Sound
  • Voiceover- sarcastic, male, standard English, small Scottish accent, calm and clear delivery.
  • Narrators speech
  • Meatloaf music.
Editing
  • Interviewees dissolve in and out (All the same questions asked) and then the three interview footage is cut up and linked together.
  • Intercutting/cross cutting between interviews to construct the narrative.
  • Freeze moving background image when interviewee talking so the audience isn't distracted
  • Filming of behind scenes video to how it looked in the video.
  • Slow motion used.
  • Dissolves-not that effective.
Archive Material
  • Magazine covers, CD covers, TV clips,music videos, chat shows, award show (Brits and Grammy awards), News footage (American and British).
  • Used partly as chromakey background to construct the mise-en-scene of interviews.
Graphics
  • The title sequence-moving images into interviews
  • Series logo in the left hand corner-name, their job. (Anchored the relevance) Ranged from right to the left of the screen.
  • White capitals in sans serif font.




I could not find any footage from the real programme so i added the music video that was being made throughout "The music Biz" .

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